Blue Sky Campus
23A, Gnanasooriyam Sq., Trinco Road, Batticaloa, Sri Lanka
065 222 7062/ 077 6154813, 0772806969 firstname.lastname@example.org
Established in 2014 as a replacement to the Extension Program, the Blue Sky Campus has been a critical part of the Office for Regional Programs and the broader Blue Sky Campus of Sri Lankan community. BSC upholds the motto of BSCSL “so that they may have life and have it more abundantly” by extending the resources of the CAMPUS into the community and region by providing high quality educational opportunities for people of all educational and professional levels. Inter-faculty and multidisciplinary in nature, BSC programs are designed to cater to the personal and professional growth needs of practitioners in a wide variety of areas including business, information technology, education, and languages. Harnessing the expertise of BSCSL’s six faculties, BSC offers individual non-credit courses, individual courses, programs leading to a certificate and/or diploma, and training workshops.
BSC offerings are an important element in the institutional accreditation effort that BSCSL has already started, which is related to Standard (Related Educational Activities). In the 2017 Institutional Self Study Report, the Related Educational Activities Committee recommended strengthening BSC programs because an accredited institution is expected to offer certificate programs (post-secondary non-degree credentials) consistent with the institutional mission that stresses “lifelong learning.”
Blue Sky Campus (Pvt) Ltd is the higher educational institution in the east, since its inception in January 2014. This being our third year of service to the people of Sri Lanka.
With the ongoing globalization of education, collaborations and affiliations with respected higher education entities both locally and overseas is imperative to provide sustainable yet affordable educational solutions to current and prospective students.
Help our learners achieve their full potential through quality education, training and recognition
We will meet or exceed our learners’ expectations by continuously improving and updating the skills and resources needed for demand driven Education, Training and Development
“Our Quality Policy specifies the Degree of Excellence as all activities of the organization will be carried out in a systematic manner”
“Educating Students for Success in Changing World”
Improve on-time Training delivery by 100%
Reduce nonconformities levels by 100%
Increase pass-first-time levels by 100%
Increase customer satisfaction by 100%
BSC Organizational Structure
During the November 2015 Board of Directors (BOD) meeting, an expansion of REP personnel was proposed to the REP BOD Committee. This proposal was in line with the faculty inclusion initiative and the market intelligence initiative of REP’s strategic plan. The proposal included:
- Advertising for the new position of Business Development Officer, to do market research and region/sector studies, build and manage a major database, and produce a monthly report on key market developments that should be on the REP screen.
- Conversion of the 50% Assistant VP (AVP) position in 2017 to full-time status and adding to the AVP’s tasks the business of overseeing the Blue Sky Campus (BSC) programs.
- Initiating the REP Inter-faculty Advisory Committee (RIAC)
In the 2018-2019 fiscal year, REP executed this proposal and welcomed new personnel in key positions in an effort to actively pursue REP’s strategic plan and strengthen REP’s organizational structure. As can be seen from BSC’s Organizational Structure Chart (Figure 1), all BSC activities have coordinators that are full-time faculty members assigned by the Dean of the respective Faculty to maintain quality assurance for the corresponding activity.
Figure 1. BSC’s Organizational Structure
BSC & REP
The Blue Sky Campus (BSC) has been a critical part of the Office for Regional External Programs (REP) over the past 3 years. BSC offers non-credit courses and programs that complement REP’s mission of being the premier provider of training and related services in all areas of specialization offered by the Blue Sky’s six faculties. The following points justify BSC’s position as a division of REP:
- The external nature of REP’s work ensures that BSC operations have the needed attention and opportunities offered to local communities and the region.
- Organizationally, REP is the natural place for BSC, since its services cut across all BSCSL’s Faculties and Centers and administrative services are not duplicated.
- The flexibility of the type and format of course/certificate offerings within BSC is an element allowing for fast response to market needs for professional training and non-credit programs; a cornerstone for REP, as well as the follow up needed.
- BSC is already part of REP, for which a five-year strategic plan has already been approved and is now in its second year of implementation.
- REP has many regional contacts and ongoing projects, enabling it to play a more active role in attracting BSC contracts from the Eastern region.
REP’s strategic plan, as approved during 2017/2018 by the Blue Sky Strategic Planning Committee, includes four initiatives: the Faculty Inclusion Initiative, the Market Intelligence Initiative, the Branding Initiative, and the Leveraging Initiative that apply to all ongoing REP activities, including BSC. As the Board of Directors mentioned in the Strategic Initiatives Funding Meeting of November 14, 2017, “…we should be very conservative with estimating income generation from REP; they might generate a lot more business but not a lot more revenue. Also, these initiatives have already been approved, so they can’t be pulled off the table.”
Current BSC programs include individual courses, primarily in business, education, information technology, and languages. Courses may be taken in a concentration area leading to a certificate. Certificates require a minimum of four to six courses and are currently offered in human resource management, accounting, marketing, information technology, education, and office management. Students are required to achieve a minimum grade of 60 to successfully complete individual courses. However, for students pursuing BSC certificates a minimum combined grade average of 70 must be achieved. Workshops can henceforth also be offered in corporate communications/public relations/media crisis management, as separate mini courses or as a component of ongoing marketing offerings. Therefore, BSC deliverables are:
- Individual courses
- A program leading to a certificate
- A program leading to a diploma
- Training workshops
Programs are constantly reviewed and adjusted to meet the academic/professional needs and schedule limitations of the diverse client pool. To meet the needs of clients, BSC instruction is offered through regular, customized, tutorial, off-campus programs and e-learning environments. Delivery formats range in their duration, level of in-depth study and breadth of areas.
Table 1: Courses Offerings – Next 10 Years
|Courses (according to category) Offered for the Next 10 Years|
Table 2: NVQ/Diploma/ HND/ Programs
|Year||Business & Finance||Psychology||Education||Beauty & Hair||Computing||Languages||Total|
BSC is a key component in BSCSL’s commitment to serve the local community and maintain a regional presence. Our vision to “seek ways to benefit the broad community in which we live.” The importance of BSC rests in its provision of lifelong learning and training needs of adults in the local community and the region. BSC seeks to infuse knowledge in the community while upholding BSCSL’s commitment to academic excellence. BSC collaborates with all academic deans to ensure that the highest quality education is provided.
Market Analysis Summary
Target Market Segments
Traditionally, BSC’s targeted market segments have been school leavers, university students, adult learners, and higher education institutions looking to expand their programs. For example, some clients are BSCSL students interested in taking non-credit courses to strengthen their language skills or learn more about an area of interest. Other clients are professionals who need certificates in computing, business management, education, Psychology, Law etc., to further their careers. Another group of clients are higher education institutions interested in starting their own continuing education programs.
BSC’s Competitive Advantage
The increased competition makes it critical for BSC to highlight its competitive advantage:
- Multi-disciplinary research bearing on policy analysis and problem solving
- International state-of-the-art know-how with intimate local knowledge
- 4 years of excellence in serving the region
- Blending academic expertise and advanced professional know-how in a customized manner tailored to specific situations
- Continued presence for evaluation, feedback and post-implementation assistance
To complement this competitive advantage, BSC will embark on a comprehensive marketing and expansion strategy. This strategy includes an expansion of BSC personnel, facilities, programs, and marketing strategies.
Expanding facilities is a top priority for BSC to fulfill its educational mission and to expand its services to the community. BSC needs adequate space and modern facilities to meet the present and future needs of its various educational programs and activities. It also needs more office space for administration, faculty, and student services.
Moreover, the delivery of some of the existing BSC programs as well as the ones that will be newly offered would require a number of activities halls/labs that are specially organized and equipped to meet the needs of the specific programs of study.
Adapting Policies to Meet Demand
Tuition: Currently BSC students are required to pay the full tuition amount at the time of registration. In order to attract a more diverse pool of students, particularly those who cannot afford to pay the entire amount immediately, BSC will look at some of the existing systems for regular students such as deferred payments. This may include installment payments at the beginning, middle, and/or end of the semester. Furthermore, BSC will look into the possibility of attracting scholarships for BSC students.
Compensation: BSC will revisit the compensation package being offered to attract the most qualified and motivated instructors possible.